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Successful Print Ad Campaigns: 10 Tips You Need to Know

2010 November 15

by Ivana Taylor

Any advertising professional will tell you that if you are going to embark on a print media campaign in the internet age, it is important to watch the results closely and adjust the campaign as needed to maximize the return you get from your advertising investment. If this makes sense to you, then you already know some of the most important trade secrets of print ad campaigns. Here are ten tips that you need to know if you want to have a successful print ad campaign.

1. A campaign needs thorough planning: If you want to have a successful print ad campaign, you will need to seriously consider not only the color scheme used in your ads, but also who you are targeting and how you want them to react when they see your ads. If you have several distinct target demographics, you should make a conscious effort to reach out to each of them independently through the same ad campaign.

2. Print ad campaigns are expensive: In the age of the internet, the only cheap advertising is what happens online and mostly through social network websites like Twitter and Facebook, among others. Printing advertising materials is costly and distributing the materials can also be pricey depending on how you choose to get them out to your potential customers.

3. Buying in bulk is cheaper: This really applies to everything in life, but it is definitely true about print media. Printing 100 copies of something is more expensive per piece than printing 1000 pieces and 10,000 pieces. This is because the set up costs are the same regardless of how many copies you will print. The rest is automated. The savings come in with reduced materials costs for purchasing in mass quantities.

4. Know the options: Print ads can take many different forms. They can be imprinted products like pens or toys. They can be table...