Business Plan

Miracle Fridge

Business Plan

______________

Founder/CEO

1234 Log Canoe Circle

p: 800-888-2010

sales@miraclefridge.com

Stevensville, MD 21666

f: 410-604-2906

www.miraclefridge.com

Table of Contents

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Executive Summary ……………………………………………………. 3



Marketing Plan …………………………………………………………. 3

o Market Analysis ………………………………………………... 3

o Competition ……………………………………………………. 3

o Advertising and Promotion ……………………………………. 4



Operations Plan ………………………………………………………... 4

o Location ………………………………………………………... 4

o Supply and Inventory Management ……………………………. 5

o Organization ……………………………………………………. 5



Financial Plan …………………………………………………………... 5

o Personnel Plan ………………………………………………….. 5

o Sales and Revenue Forcast ……………………………………... 6

o Potential Expenses and Expected Profit ………………………... 6

Executive Summary

The Miracle Fridge Corporation is focused on providing a product that helps the health conscious

consumer plan more nutritious meals, and means of keeping track of daily meals. The Miracle

Fridge is a 36”, 26.7 cubic foot, French door refrigerator with the ability to track daily intake and

gives suggestions of healthy meals. The fridge features a touch screen panel on one door that

allows the user to input meals to be eaten that day or to enter meals as they are eaten. The current

profit expected over a three year period is approximately $414,000.00, with further growth

expected over 5 years.

Marketing Plan

Market Analysis

The target market for this product is the health conscious consumers of North America, focusing

on those who wish to increase weight loss potential. The refrigerator marketplace is expected to

see a 2% growth in 2015, hitting a market value of $14.4 billion by 2016. As the economy is

recovering consumers that have hesitated in purchasing new refrigerators will be looking to

replace outdated or broken appliances.

Competition

Miracle Fridge’s toughest competition is Whirlpool, controlling 20% of...