Submitted by: Submitted by jyeager92
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Words: 889
Pages: 4
Category: Business and Industry
Date Submitted: 10/26/2015 08:16 PM
Miracle Fridge
Business Plan
______________
Founder/CEO
1234 Log Canoe Circle
p: 800-888-2010
sales@miraclefridge.com
Stevensville, MD 21666
f: 410-604-2906
www.miraclefridge.com
Table of Contents
Executive Summary ……………………………………………………. 3
Marketing Plan …………………………………………………………. 3
o Market Analysis ………………………………………………... 3
o Competition ……………………………………………………. 3
o Advertising and Promotion ……………………………………. 4
Operations Plan ………………………………………………………... 4
o Location ………………………………………………………... 4
o Supply and Inventory Management ……………………………. 5
o Organization ……………………………………………………. 5
Financial Plan …………………………………………………………... 5
o Personnel Plan ………………………………………………….. 5
o Sales and Revenue Forcast ……………………………………... 6
o Potential Expenses and Expected Profit ………………………... 6
Executive Summary
The Miracle Fridge Corporation is focused on providing a product that helps the health conscious
consumer plan more nutritious meals, and means of keeping track of daily meals. The Miracle
Fridge is a 36”, 26.7 cubic foot, French door refrigerator with the ability to track daily intake and
gives suggestions of healthy meals. The fridge features a touch screen panel on one door that
allows the user to input meals to be eaten that day or to enter meals as they are eaten. The current
profit expected over a three year period is approximately $414,000.00, with further growth
expected over 5 years.
Marketing Plan
Market Analysis
The target market for this product is the health conscious consumers of North America, focusing
on those who wish to increase weight loss potential. The refrigerator marketplace is expected to
see a 2% growth in 2015, hitting a market value of $14.4 billion by 2016. As the economy is
recovering consumers that have hesitated in purchasing new refrigerators will be looking to
replace outdated or broken appliances.
Competition
Miracle Fridge’s toughest competition is Whirlpool, controlling 20% of...