Ventura

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Date Submitted: 02/04/2011 01:43 PM

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Ventura

It’s a Strategy war where teams will battle to provide innovate business strategy for revitalizing of product. Purpose This competition highlights the strategic challenges and managerial dilemmas faced by business leaders. Competing teams will work to solve a real business problem, using their innovative ideas to formulate workable, action-oriented recommendations. Format Round 1 The teams are required to understand the market problem given and come up with best solution. The solution should consist of a comprehensive Financial, Marketing and HR Strategy. The time allotted for each presentation in Round 1: 20 min. (max.) Round 2 Round 2 is named Phoenix. The Phoenix is a beautiful, mythical bird. At the end of its life cycle it would light the nest on fire and is consumed by the flames. Out of the ashes a new Phoenix would rise. It represents new life, re-birth, and resurrection. Teams will be presented with a failed Product. Each team will have to present new strategy to re-launch the failed product. Teams need to re-launch the product in a way that it overcomes its past failure and becomes a successful product. The time allotted for each presentation in the Final round: 15 minutes (max.)

Rules and Regulations 1) The event is open to all B-Schools & Engineering colleges. 2) The minimum number of students is 2 and maximum number of students in each team can be 4. 3) The maximum number of teams will be 30 based on first come first serve on the spot entries. 4) There can be multiple teams from a single B-school. 5) One person cannot be the member of more than one team. 6) Market Problem for Round 1 will be provided through e-mail 10 days ago and the presentation has to be submitted to organising team before the competition starts. 7) Failed product for Round 2 will be provided on the spot and 2 hour time will be provided for planning the re-launch of the product. 8) Judges will evaluate team presentations using the following criteria: a. Quality of...