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Marketing Report Of Jo Malone

Introduction of Jo Malone

-History& Consumer relationship

Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist.

The story began when Jo first designed her facial treatment for a select group of clients. She practiced a stimulating massage technique using the most natural resource of all – her hands. Clients appreciated Jo’s personal touch and the hand mixed products, tailored specifically for their individual skin. Word of mouth about this extraordinary woman and her personal technique spread quickly and before long there were over 2000 clients vying for the facial appointments and skin care secrets.

For Jo, designing fragrance was a natural talent that quickly developed into a passion for mixing unusual combinations of ingredients. The first fragrance designed in this manner was the Nutmeg & Ginger Bath Oil, created as a thank-you gift and given to the original facial clients. One client ordered a further 100 bottles to give as gifts to her party guests and from these 100, 86 guests called to place their own orders. At this point you could say, the Jo Malone brand was born.

Beautiful packaging and thoughtful presentation is synonymous with the Jo Malone brand. From the first moment the iconic gift bag with signature bow is received, a sensorial journey begins. On opening, chic cream boxes embraced with ribbon are delicately nestled within soft black tissue. The journey leads to an exquisite Jo Malone jewel, a luxurious crème or lotion, original cologne or a unique candle, all infused with delicious scents. A Jo Malone gift is the perfect pleasure, a luxurious way to create a lasting memory.

October 25th 1999 was a landmark occasion for the Jo Malone Company when exciting news broke. The Estée Lauder companies Inc., one of the world’s leading manufacturers in the beauty industry announced the acquisition of Jo Malone. Leonard A....