Business Plan

4.1 Product Description

The Soraeti’s Lounge and Café menu will feature a selection of pan-ethnic dishes influenced by Persian or more known as Iranian cooking traditions. Whether it’s western or local the menu items will have an identifiable Persian origin and/or influence. Generally, the dishes will offer variations on "country" cooking themes. Braised and smoked meats and poultry, seafood, and vegetarian offerings will change seasonally.

Included are the sample of menu that Soreati’s Lounge & Café will offer to the customer.

4.2 Target Market

Soraeti’s Lounge and Café will focus on attracting young adults and adults ages 20-55, with an monthly income of at least more than RM200. We will concentrate on the high-end spenders who enjoy new restaurants, eating out, a fun atmosphere, and high-end food and service. We want the yuppies, baby boomers, tourists with money, wealthy image seekers and compulsive spenders. We focus on these specific groups because these are the types of people who frequent visits other clubs and restaurant. They are the ones that are willing to spend their money on good dining and service at high prices.

We generally know the characteristics of our clientele with our available demographics of the area, our personal crowd would consist of young adults and adults ages 20-55, both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Subang area and tourists from other states and countries. The psychographics of our clientele include "yuppies, big spenders, café hoppers, baby boomers"  The buying patterns of our clientele will be people who like to spend money on pampering themselves, on quality food, feeling special, projecting an image of wealth, trying new things, and thrill seeking.

Yuppies : Young Urban Professionals - a well-paid young middle-class professional who works in a city job and has a luxurious lifestyle. They need a competent...