Sales Proposal for Advanced Sales

Hormel Foods

1 Hormel Place

Austin, MN, 55912

(630) 200-1095

Skippy Bites

1st August 2015

OVERVIEW

What is important to you when deciding what types of products to include?

What are you specifically focusing on within that on-the-go category?

What types of promotional support is important to you?

What role does SUPERVALU play in your independent retailers’ decision process?

GOALS

1. Before I start though, given that natural and convenience are increasingly important to your customers. Our line of Skippy Natural peanut butter and our Skippy Singles line are already driving sales and would be a logical fit for your upcoming promotion. But as you know, the main reason why I am here Alex is to discuss how our new Skippy Bites products might help make your back to school program a success for you and your independent retailers.

2. So what I have here alex is a nutritional comparison between Skippy bites and other peanut butter snacks kids crave. For a single serving, far less calories & sugars as compared to other peanut butter snack options

SPECIFICATIONS

Perceptual map showing where Skippy is perceived as compared to competitors in the snack industry, positioned as a quick solution to the “hangry” problem while still maintaining that health factor. Specifically in your category, Skippy has a Regional Brand Development Index of 202. What that means, Alex, is that we have a strong brand position in your region currently

Double Peanut butter

Now that we have taste out of the way, let’s focus on the product information. Let’s turn now to product distribution in the market. Talk now about how distribution of this product would work best. You mentioned marketing support was a must, ri

Pretzel

How does that sound, Alex? How does that look, Alex? Is that what you were thinking for your promotion? Would you agree?