Socio-Economic Ways

Marketing has developed and changed drastically over the last 100 years and this has led businesses to change their approach to certain issues in the marketing world such as advertisement, branding and packaging technique. This essay will describe the particular context/socio-economic situation in which modern marketing emerged and thrived in our resent society. Furthermore, I will discuss how the marketing discipline has changed and needs to change further in order to adapt to current and future needs of firms, consumers, and society in general. it was after the 2nd world war that marketing kicked off. Modern marketing then emerged and thrived in North America, specifically the USA as they wanted to increase their production and consumer spending which was lost during the war. The traditional marketing discipline benefited from the country's main focus on innovation, neo-liberal freedoms, entrepreneurship, and fierce competition (Witkowski, 2005 cited in Egan, 2008:p6, Eugene, 2002).

Marketing had obviously been around before the 1950s and people understood how it worked but it was just the right conditions, (O’Malley 1998 page 832) which allowed it to thrive in this period of time and it became more of a discipline . marketing only developed in the sense that it allowed innovative products that had never been used by customers to enter the market and amaze the target market. for instance, the introduction of apple products into the market has been a success. the apple products such as IPhone, I watch and IPad have been introduced into the market and is taking over the technology world slowly, it has changed how people live their lives now as more people will be inclined to buy apple products than Samsung products. This is due to product innovation and branding from Marketing. This means that marketers had to adapt and change the way they tried to sell their products as consumers. The use of technology to give consumers the chance to participate in the market...