Reaction Paper

Reaction Paper No. 2

A case study focusing on eBay strategy

By: Dave Chaffey

Irene Q. Catindoy

BA-307

August 22, 2015

Summary:

EBay is the leading global brand for online auctions. The company is a giant marketplace used by more than 100 million people to buy and sell all manner of things to each other. Pierre Omidyar, a French entrepreneur, was just 28 when he sat down over a long holiday weekend to write the original computer code for what eventually became an Internet megabrand. The brand has grown tremendously over the decade or so since its conception.

Critique:

The writer was able to present his ideas fairly and justly. He was able to present well the risk factor, competition, objective and strategy of the Ebay.

Meaning:

The article tell us that being a human, we must sometimes think out of the box. Envision things that would our life more convenient by utilizing the resources that we have, not only pc or laptops but since majority of us have cellphone, better yet use apps that make ecommerce more successful and for consumers it’s more convenient.

Reaction:

It’s to read that even a world giant such as Ebay is attack by illegal practices of some unscrupulous individual which is a threat for the company. Example e-mails are sent to unsuspecting eBayers pretending to come from eBay. Logos and the design of the pages look authentic. However they are designed so that you input private information that the thieves can use to take passwords and identifications. The organizations work tremendously hard to overcome fraud. However, the eBay model does leave itself open to a number of fraudulent activities. Often the company deals with such activities very quickly. Fraud includes counterfeit goods being marketed to unsuspecting and Suspecting eBayers. Other forms of theft could include the redistribution of stolen goods. It should be pointed out that fraud and theft are problems with individuals, not eBay. The weakness is that unscrupulous individuals...