Research and Markets: Enterprise Mobile Value-Added Services in Latin America Industry Analysis 2015-2020

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Enterprise Mobile Value-Added Services in Latin

America: Major Forces Driving and Inhibiting MVAS

for MNOs Research Report by Hexa Reports

"Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for

MNOs" a Telecom Insider Report by Pyramid Research. The first section of this report presents a set of

definitions and taxonomy for mobile value-added services (MVAS). The report then presents the market

context including MVAS adoption trends based on an enterprise survey, and looks at the major forces

driving and inhibiting the adoption of MVAS across enterprise segments in the region. The report also

presents three case studies from MNOs that provide an in-depth view of the solutions they are

implementing in the MVAS space. It concludes with a number of key findings and a set of

recommendations.

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Key Findings

- This report finds that Latin America is at an inflection point, where a combination of technology

adoption and demand forces will help enterprise mobile value-added services take off. The penetration

of LTE and smartphones, the adoption of MVAS platforms and the emergence of fixed-mobile

convergence networks are the pivotal factors that can lead to massive MVAS growth in the near feature

in Latin America. But MNOs face significant challenges due to the lack of local qualified professionals to

sell, implement and support MVAS; and from the complexity of selling to multiple individual business

units.

- Enterprises in the region are making MVAS a top priority to empower their mobile workforce, with

collaboration and productivity tools that are available from anywhere at any time. The results of the

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