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BSAD 4230
First Exam
Multiple Choice:
Chapter 1
1. Which measure of forecast accuracy is analogous to standard deviation? Root Mean Squared Error
2. If data is needed outside of a firm, which of the following are good sources? All of the above
3. Robin Peterson developed a way of improving sales force composite forecasts by using a prescribed set of learned routines as a guide for salespeople as they develop their forecasts True
4. Which of the following does not require quantitative forecasts? All of the Above
5. Which subjective forecasting method depends upon the anonymous opinion of a panel of individuals to generate sales forecasts? Delphi Method
6. Forecasts based solely on the most recent observation(s) of the variable of interest. All of the Above
7. Which of the following measures of forecast performance are used to compare models for a given data series? All of the above
8. Collaborative forecasting often requires higher inventory and capacity requirements. False
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9. Which of the following is not considered a subjective forecasting method? Naïve Methods
10. CPFR involves coordination, communication, and cooperation among participants in partnering marketing departments. True
11. Which of the following measures is a poor indicator of forecast accuracy, but useful in determining the direction of bias in a forecasting model? Mean Percentage Error
12. Which of the following is incorrect? Evaluation of forecast accuracy: Both B and C are Incorrect
13. Business decisions almost always depend on some forecast about the course of events, and virtually every functional area of business makes use of some type of forecast. True
14. Which subjective sales forecasting technique may have problems with individuals who have a dominant personality? Jury of executive opinions
15. Over the past several decades there has been a move to more quantitative forecasting due to: All of the...