Nor Easter Case Study

CASE STUDY OF THE SPRINGFIELD NOR’EASTERS

Name:

Affiliate Institution:

CASE STUDY OF THE SPRINGFIELD NOR’EASTERS

Introduction

            This case is based on how revenues will be maximized in Minor Leagues in the United States. It was in 2008 when rumors indicated that Falcons, a minor league hockey team was exiting the city of Springfield. This was mere because they could not raise enough revenue to support it. However, the threshold that it was supposed to meet was the sale of 300 tickets. This showed how ticketing and marketing was a bit problematic in the region at that particular time. On the other hand, Nor’easters were entering the city to take on their home games in the main city stadium. This was problematic and disturbing kind of news as they hit the ears of marketing director Larry Buckingham. This case study focuses on collection and maximization of revenues in minor leagues in Springfield.

            First, Springfield is a city that is situated 90 miles west of Boston. This town had been doing well initially acting as a hub for manufacturing companies and other sporting events. This was way back in the 1950s. By 2008, things had changed where the usual vibrant center had turned into the dormant business center with many manufacturing plants closed. On the other hand, many residents who used to earn highly had been lost because of wage cut for various companies to maximize their revenues. As a result, many people ran away from Springfield. This meant that various clubs of different games would lack revenue due to decreased income levels of residents. In many cases, spectators who throng various sporting events are drawn from this city because of its familiarity with love for games. With time, things changed while making other clubs get out of the town as it has been noted earlier in this case study. It was the turn for Falcons to get out of this dormant and unsupportive market while...