Internet Marketing

Internet marketing of business

Name:

Intake:

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Submission date:

Acknowledgement:

At first, I want to give thanks to the Almighty. Then I would like to take this opportunity to thank our honorable module leader MD. Irfan Jahangir from BAC, who has shown his keen interest to boost our energy to develop our self the proper guidelines, which have made this study more accurate and successful. Finally, thanks to my friends and family for their constant help and support in every steps of my life.

Table of content:

TASK 1: My initial task is to research the clothing industry, specifically your client’s competitors: Artisti and Ecstasy. Take a look at the online presence of these companies. Describe clearly how the use of the internet is enhancing their marketing strategies………………..page 4

Task 2) Explain the difference between relationship marketing and traditional marketing. Describe how modern information and communication technologies (ICTs) can be used to enhance the relationship marketing aspect of your client’s business, so that their customer retention rate increases………………………………………………………………….page 9

TASK 1: My initial task is to research the clothing industry, specifically your client’s competitors: Artisti and Ecstasy. Take a look at the online presence of these companies. Describe clearly how the use of the internet is enhancing their marketing strategies.

Introduction: I am working in a marketing Agency and our latest client is the local shop in Dhaka. At present this types of cloth shops are losing their customer. Because this local shops competitors are Artisti and Ecstasy. For solving this problem these local shops are what to follow the internet marketing.

Artisti background:

Artisti Collection Limited is one of the leading and fastest growing ready-made clothing brands

In Bangladesh. The word „Artisti‟ is an Italian word which means shiplap in Bangle language. So,

Artisti Collection means the collection of artist. The tag line of...