Bus 402 Wk 4 Assignment 1 - to Build or Buy

BUS 402 WK 4 Assignment 1 - To build or Buy

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Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write

a 6-8 page paper in which you:

1. Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the

small business you selected. Explain the rationale for the strategy in detail.

2. Determine if it would make more sense to open the new business you describe or to purchase the

existing business you selected. Explain your reasoning.

3. Discuss the most appropriate form of ownership for your new business (assuming your current

financial situation).

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