World Processed Poultry Meat Market Is Expected to Garner $289.16 Billion, by 2020 - Allied Market Research

According to a new report by Allied Market Research titled, “World Processed Poultry Meat Market - Opportunities and Forecasts, 2014 - 2020,” the world processed poultry meat market is estimated to garner $289.16 billion by 2020, registering a CAGR of 6.4% during the forecast period 2015–2020. Poultry meat has a higher demand among consumers compared to pork, beef or goat meat, as it is comparatively cheaper and contains lower content of saturated fats. Processed poultry meat has been gaining popularity among consumers due to the lesser preparation time. North America is the largest market of processed poultry meat. However, Asia Pacific would be the fastest growing region during the forecast period.

In 2014, the chicken poultry meat segment contributed the highest market share in the processed poultry meat market and would continue to maintain this trend over the forecast period. Chicken processed poultry meat has a substantial demand worldwide, followed by turkey meat, as these are relatively cheaper and contain a high protein content as compared to pork and beef meat. Asia Pacific region is the highest consumer of unprocessed chicken meat in the world. However, the demand of processed chicken meat has increased in the recent years owing to the increased preference of processed and convenience foods among the consumers in this region.

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Cured processed poultry meat products generated the highest market revenue in 2014. These products contain nitrites, which prevents the growth of pathogenic bacteria and increases the shelf life of the products. In addition, nitrites are used in cured meat to enhance the quality of the product. However, consumption of excess amount of nitrates can cause health-related risks. Uncured poultry meat is in high demand in the market, owing to the use of natural preservatives. Thus, uncured processed...