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Journal of Marketing Management

ISSN: 0267-257X (Print) 1472-1376 (Online) Journal homepage: http://www.tandfonline.com/loi/rjmm20

Internal marketing: Concepts, measurement and

application

Susan K. Foreman & Arthur H. Money

To cite this article: Susan K. Foreman & Arthur H. Money (1995) Internal marketing: Concepts,

measurement and application, Journal of Marketing Management, 11:8, 755-768, DOI:

10.1080/0267257X.1995.9964388

To link to this article: http://dx.doi.org/10.1080/0267257X.1995.9964388

Published online: 06 May 2010.

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Date: 05 October 2015, At: 09:08

Journal of Marketing Management, 1995, 11, 755—768

Susan K. Foreman1

and Arthur H.

Money

Downloaded by [University of Newcastle, Australia] at 09:08 05 October 2015

Henley Management

College, Oxon, UK

Internal Marketing:

Concepts, Measurement and

Application

Internal marketing issues have been discussed widelyfor a number of

years yet this remains an area in marketing with many fundamental

questions unanswered. Previous research has not satisfactorily

addressed a number of crucial issues in its development. The lack of

attention to detail has hindered its progress and thus relegated it to

the sidelines. As part of a wider study which investigates internal

marketingfrom a transaction cost perspective, this paper sets the scene

and explores the different views and applications of internal

marketing. It addresses those fundamental questions that have not

been thoroughly considered in the past. What are the principles that

form thefoundations for internal marketing? Does internal marketing

belong in all organizations? Is internal marketing merely...