Exam

Today’s society it is important to have a communication plan to market products both domestic and international. Direct marketing is one of the fastest-growing avenues for serving customers (Kotler, & Keller, 2006).  Direct marketing builds brand loyalty and long-term relationship with consumers using new technology trends.  The growth of the Internet, e-mail, mobile phones, and fax machines has made product selection and order much simpler (Kotler, & Keller, 2006).

Roche Diagnostic is using direct marketing to benefit consumers through accessibility and availability of HealthChek®, device without leaving their home. Using mobile applications makes home-health technology more user-friendly and real-time results to improve health results and health savings. By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web (Gartner, 2009). Our goal using mobile applications for both domestic and international is targeting social media geographical areas with low income that do not have access to receive treatment.

Mobile applications used to target social media with low income include patients who have doctors, and they could access patient records ensures quality service. The value of having [sic], applications that provide this type of information can make a significant difference in the quality of healthcare [sic], physicians provide (Cuounse, 2011). Launching the blood glucose\cholesterol, HealthChek® device both domestic and international using direct marketing allows the product to reach the targeted market. 

References

Gartner, Inc. (2009). Gartner Identifies the Top 10 Strategic Technologies for 2010. Retrieved from http://www.gartner.com/it/page.jsp?id=1210613

Kotler, P., & Keller, K. L. (2006). Marketing Management (12th ed.). : Prentice Hall, Inc....