Business English

National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Business English

Attend any 4 questions. Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1. How does a well written letter command reader’s attention for the purpose for which it is written? Explain.

2. Explain the principles of effective communication or guidelines to overcome barriers to Communication.

3. Explain the common barriers of Communication.

4. Describe the steps for effective writing.

5. Describe the pressure of writing performance reviews?

6. Examine the guidelines used in a business style – business vocabulary, words frequently confused and the gender inclusive language.

25 x 4=100 marks

1. Explain the principles of effective communication or guidelines to overcome barriers to Communication.

Answers:

The principles for making communication effective are as follows:

1. Simple Language: The language used for communicating the message should be simple and easily understandable.

2. Proper Medium of Communication: Different media are available for passing of communication. The communicator should select the right medium by considering the factors such as the nature of matters to be communicated, distance between the sender and the receiver of the message, urgency of the communication, etc.

3. No Ambiguity: The communicator should be clear in his mind about the objective of his communication. The message should be clear without any ambiguity.

4. Cordial Atmosphere and Right Climate in the Organisation: Organisation structure of the unit consisting physical setting and human setting must facilitate the process of communication. When a boss is talking to his subordinate, the atmosphere must be peaceful so that the communication is effective.

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