Grand Canyon Mgt 605 Entire Course- Latest 2015

Grand Canyon MGT 605 Entire Course-

Latest 2015

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Question

MGT 660 Capstone Project Overview

Creation of a market entry plan,

or creation of a market expansion plan,

or an M&A plan

The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout your degree program. This final 8 week project (introduced the 1st week of the class) will serve as a culminating project.

Each week, the student will have a specific portionto submit as described in the modules.Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

The following is the outline of the Plan that the student is advised to follow as closely as possible. Each topic will address one or few specific competencies or learning outcomes. Each competency will be graded and assessed using the attached rubric.

1. Overview

Describe briefly the context and your organization (500 word maximum).

a) Articulate the vision, mission, and strategy of your organization (or business unit or division).

b) What are the sources of competitive advantage?

c) What is the business opportunity?

Due by the end of Module 1

2. Environmental analysis and Industry Analysis

Using the Segments of the General Environment write the environmental analysis of your Capstone Project (500 word maximum)

a) Incorporate the Five Forces of Competition to help write the Industry analysis of your Capstone Project.

b) Use the CAGE model (if you are entering global or international markets) applicable) to help you write the industry analysis of...