Cigarette Industry

Jessica Acevedo

Professor Hodock

Principles of Marketing

October 15, 2015

Cigarette Industry

Many decades ago, cigarettes were once a common thing to be smoked in public. For example, in the early 1930s, even President Roosevelt used his cigarette holder as a personal trademark. However, in the 21st century we live in now, we want the image of our president to be healthy and not to be seen smoking in public areas. We prefer to see our candidate involved in more physical activities. Those in which decline or may decline the consumption of cigarettes. We personally know how bad cigarettes do for our health, therefore we have come up with different help groups and advertisements to decrease the percent of cigarette killings in the United States.

Due to the external marketing environment, its many factors have impacted the decline of cigarette sales in over a decade. The competitive factors impacted the decline because the firm should work harder to maintain profits and market share higher than the competitors. State laws and regulations such as government policy factors have restrictions over certain products that may be in your favor. Economic factors come into play when once starts to realize the period of inflation and recession. Social factors that affect marketing in cigarettes are ones attitudes and lifestyle and how the consumption may affect it. Demographic factors result in buyer’s behavior and their own consumption patterns. Finally, technological factors impact the cigarette sales today because they now don’t advertise it in a good way like they used to several decades ago.

Cigarette manufacturers must learn to change and adapt market products differently to survive in a new environment. For example, manufacturers have come up with electronic cigarettes which aren’t as bad as the regular ones but still may harm your health. They created it for one’s own benefit. To be able to smoke indoors without harming the people around them. As of the...