Akron Children’s Hospital, Part a

Akron Children’s Hospital, Part A

1. What is the management-research question hierarchy for Akron Children’s Hospital?

* Management Dilemma - The question is how to increase bed occupancy rate, to do this, Akron will need to increase market share.

* Management Question – Akron Children’s Hospital will need to find out how to uniquely set itself apart from the competitor as a unique provider.

* Research Question – How to differentiate itself and send a clear message to families and patients about their high level of care for children and the best technology available.

* Investigate Question – What’s the determine factor that parents are drawn to when selecting a healthcare provider?

* Measurement Question – Survey with a scale of 1-5 that will range answers from good to bad. The research company can ask question about technology, medical staff knowledge and bedside manners, distance of hospital etc.

2. What are the advantages/disadvantages or an observation study for this research?

* Advantages: Researchers are able to embed themselves with personal in the hospital. They will a not limit access to situation, medical procedures, medical and administrative personal. This type of access will allow for a more accurate needs analysis and research.

* Disadvantages: With such level of access, medical personal might not act natural and might be make decisions that might be different if there were no observers around. Therefore, potentially skew the outcome of the research.

3. What does the brand promise recommendation reveal about what researchers experienced and concluded from their study? Researchers findings of compassion, technology and the quality of medical treatment were some of Akron’s strengths.

4. If you were designing such an observation study, what would you direct researchers to record/look for/listen for? My recommendation would be to assign a few new researchers to show up announce to the hospital in order...