Marketing Mix

Product

I have many new skills, as well as ten years of management experience that will enhance my possibilities of getting the job I want. With my work experience, and upon completion of my Bachelors of Business Administration degree, I feel that I will have the qualifications to fulfill my job of choice.

Place

I live in rural Southeast Kansas, therefore, my tarket market is somewhat limited. My plans are to continue working for my current employer with hopes of promoting within the company. If not, I am open to the possibility of relocating, either to another entity or for another company.

Price

Since I have minimal work experience in accounting, I anticipate starting out as an accounting assistant and working my way back to a managerial position. The annual salary for an accounting assistant, in my region, ranges from the low-end at $27,600 to the high-end at $36,400. Once I am able to obtain some experience and possibly move into a management position, the salary will range from low-end $42,600 to high-end $60,300.

Promotion

Since I am currently employed and plan to stay at my current company, I am going to meet with the Accounting Director to discuss my future opportunities with this company. Since they are aware of the fact that I continuing my education for my Bachlors degree, I am anticipating the opportunity to transfer within. If this is not feasible, I will start looking and applying for jobs affiliated with my education and work experience.

Action Plan

Next Steps in 6 months

• Discuss my opportunities with current employer

• Continue working on my Bachelor degree

Next Steps in 1 year

• Graduate with a Bachelors Degree in Business Administration with a concentration in Accounting

• Upate my resume

• Proceed with applying to other companies if needed

Next Steps in 2 Years

• Gain an accounting assistant position

• Look into additional certificate programs that will enhance my work experience

Next Steps in 5 Years

• Present education and...