Submitted by: Submitted by swagyolo226
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Words: 4847
Pages: 20
Category: People
Date Submitted: 11/08/2015 07:27 PM
43) A(n) ________ is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers. A) questionnaire
44) All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT: D) collect demographic information that can be used in later direct mail campaigns.
45) Which of the following is not an objective of a questionnaire? B) Questionnaire data must be easy to analyze.
46) Which of the following is the first step in the questionnaire design process? A) specify the information needed
47) Which of the following is the last step in the questionnaire design process? B) eliminate bugs by pretesting
48) According to the text, a single question that attempts to cover two issues is called a ________. B) double-barreled question
49) Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.D) individual question content
50) Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?
D) All of the selections represent a reason people typically cannot answer a survey question.
51) Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________. B) filter questions
52) All of the following are mentioned in the text as circumstances in which respondents are likely to refuse to answer a survey question EXCEPT: D) All of the selections represent a circumstance where respondents are likely to refuse to answer a survey question.
53) Which of the following is NOT a popular form of structured questions? C) open-ended
54) Open-ended questions that respondents answer in their own words are called ________. B) unstructured questions
55) According to the text, ________ are also referred to as free-response or free-answer questions. B) unstructured questions
56) Which of the...