American Apparel

A. Problem/Opportunity Issue Statement - 10 Marks |

* Who is the Decision Maker? (In analyzing the case you put yourself in the decisions maker’s role and try to figure what you would do in his/her position.) * What is the main problem(s) or opportunity(s) that you (as the decision maker) must deal with? * Why this issue is important and how urgent is it? * Provide any sub-issues that are relevant to the case. * Who are the key people and/or groups that you need to consider in solving the problem/opportunity?The decision maker is Dov CharneyMain Problem: American apparel is struggling to find synchronization between their corporate social responsibilities including pro labour practices, domestic manufacturing suppliers, sweat shop free policies, environmentally friendly materials and their increasingly controversial advertising strategies.

The issue is important because the company is facing a lot of criticism and controversies and are also at the urge of losing investors. The problem should be solved as soon as possible to keep the company running with a profit.Sub issues: * Bad marketing strategy, took sexual appeal really far * $250 million sexual harassment lawsuit * Challenges repaying debts * On the brink of a collapseKey people: Dov charney, management, stakeholders( customers, investors) |

Atiya khan-American apparel

B. Key Facts of the Case (relevant facts only, no analysis) - 10 Marks |

* Provide the relevant background that led to the problem/opportunity(s). * Provide any additional case information that provides context to the problem or opportunity. * 1998 American apparel was launched in LA, CA * Unisex manufacturer * Best known for knitwear * 7 story pink warehouse * Targeted 20+ young adult * Did not push people to idolize photo shopped models * Used real, non-photo shopped models in campaigns * Promotion of sex –overtly sexual ads * Well known for slim fitting,...