Bus317

Unit Code

Unit Name

Assignment

Weightage

Marker

Range

8 - 10

4-7

0-3

Range

8 - 10

4-7

0-3

Range

15 - 20

7 - 14

0-6

Range

15 - 20

7 - 14

0-6

Range

18 - 25

10 - 17

0-9

Range

7 - 10

0-6

Range

0-5

Name

Keshan Kumar S/O Thanagopai

Gu Yudie

Wong shi min

Sherly Dwi Putri

BUS317

Strategic Management

Group Case Report

25%

Frankie Yee

Student ID

32179082

32179378

32368487

32351603

Environmental Analysis (General) 10%

Marks

Thorough PEST undertaken; key environmental forces and trends identified; comprehensive

evaluation of opportunities and threats

Adequate PEST - some key forces and trends identified, others overlooked, resulting in incomplete

opportunity and threat evaluation

Poor PEST - key forces and trends overlooked, descriptive in nature, lacking analysis; opportunity

and threat evaluation is poor.

Environmental Analysis (Industry) 10%

Industry power analysis is comprehensive and persuasive; major driving forces and key trends;

comprehensive evaluation of opportunities, threats and industry attractiveness relative to the firm

identified.

Industry power analysis is adequate, with some driving forces missed; somekey trends are

identified; evaluation of opportunties, threats and industry attractiveness relative to the firm is

satisfactory.

9

7.5

Marks

9

8.5

Industry power analysis is weak with major factors missing; few industry trends identified; evaluation

of opporotunities, threats and industry attracytiveness relative to the firm is poor/absent.

Environmental Analysis (Internal Evaluation) 20%

Clear description of organisation's competencies and capabilities constructed from application of

appropriate tools (value chain, functional analysis)

Organisation's capabilities and competencies are outlined but the basis is vague as the tools are not

applied well.

Organisation's capabilities and competencies are vague and unclear; tools are poorly applied or

absent

Analysis,...