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|Johnson & Johnson |

|Children’s Tylenol |

|Freezer Pops |

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|Marketing Plan |

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Contents

Situational Analysis 4

Executive Summary 4

Introduction 5

Industry Analysis 5

Nature of Demand 6

Product Life Cycle 6

Top Competitors 7

Company Analysis (SWOT) 7

Tylenol/McNeil’s Mission Statement 8

Johnson & Johnson SWOT Analysis 9

Strengths 9

Weaknesses 11

Opportunities 12

Threats 14

Competition 15

PFIZER SWOT ANALYSIS: 16

Strengths 16

Weaknesses 16

Opportunities 17

Threats 17

NOVARTIS SWOT...