Ict Investment Trends in the Media Industry: Jsbmarketresearch

ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016

Released On 13th November 2015

Summary

The competitive media, publishing, and entertainment industry is transforming as new players constantly enter the landscape, and as multiple developments take place in the field of multi-channel content production and distribution. As a result, in order to gain a competitive edge and boost their revenues, media companies are increasing their investments in disruptive technologies to produce innovative content as well as deliver it. With leading ICT solutions, companies are able to create, edit, and transmit content efficiently and speedily from the source or event site.

Key Findings

- Kables survey of 110 respondents shows that media companies are optimistic about investing in various ICT domains in 2015. The survey further reveals that media enterprises are increasing their investments in clients, software licenses, and application development and integration services.

- Rising consumer demand and the need to enhance end-user experience are driving media companies to focus on product differentiation and invest in customer data management, and marketing and e-commerce solutions.

- The survey further illustrates that the majority of respondents are currently outsourcing their applications function, to reduce their application development and management costs.

Synopsis

This ICT investment trends in the media industry : Enterprise ICT spending patterns through to the end of 2016 report presents the findings from a survey of 110 media companies regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that media companies...