Emirates Brandaudit

Brand Audit for Emirates

By Team Pineapple Pilots

Members:

1

Table of Content

Table of Content ..................................................................................................................................... 2

Table of Figures ...................................................................................................................................... 2

1.

Brand Inventory ........................................................................................................................ 3

1.1.

1.2.

Target Market ................................................................................................................... 3

1.3.

Brand Identity Inventory .................................................................................................. 5

1.4.

Brand Marketing Inventory.............................................................................................. 5

1.5.

Competition ....................................................................................................................... 7

1.6.

2.

History and Facts about Emirates.................................................................................. 3

Brand Performance.......................................................................................................... 8

Brand Meaning Audit ............................................................................................................. 10

2.1.

Web research ................................................................................................................. 10

2.2.

Qualitative Research ..................................................................................................... 12

2.3.

Quantitative Research?? .............................................................................................. 12

2.4.

Brand Positioning Statement...