Bills-New York Jets 'Color Rush' Uniforms Did Not Cut It

When word filtered out a few months ago that Denver Broncos Nike NFL Store Online some of this season's Thursday night NFL games would feature color-on-color uniform matchups, it seemed like a good thing. The league's longstanding rule requiring one team to wear colored jerseys while the other wears white is an antiquated protocol from the days of black-and-white television. With color-on-color games becoming more common in other sports and leagues, including college football, college basketball and the NBA, the time felt right for the NFL to join the party.

Unfortunately, the NFL couldn't do this the easy way, by having teams wear their standard colored jerseys. Instead, the league had its uniform outfitter, Nike, create new colored jerseys for the Thursday-night games, immediately raising suspicions that the color-on-color program was just an excuse to create and sell more licensed merchandise. Then the new jerseys were paired with matching colored pants and socks, eliminating any hint of contrast. The resulting initiative, called Color Rush (a name that has prompted mocking terms like Color Rash and Money Flush on social media), makes the players look like they're wearing bodysuit costumes, not uniforms.

The Color Rush program got off to a rocky start last night, with the Jets and Seattle Seahawks Nike NFL Store Online Bills wearing solid-green and solid-red, respectively. As countless observers quickly noted, this color pairing would have made a lot more sense on Christmas than two weeks before Thanksgiving. Even worse, fans with red-green colorblindness complained that they couldn't tell the teams apart. This problem will presumably recur next Thursday, when the Tennessee Titans will wear solid-blue and the Jacksonville Jaguars will wear solid-gold, because some people are afflicted with blue-yellow colorblindness.

The concerns of colorblind fans are real and should be taken seriously. But the bigger problem with the Color Rush program, as with so...