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Includes Downloadable ROI Spreadsheets
Data-Driven
Marketing
The 15 Metrics
Everyone in Marketing
Should Know
Mark Jeffery
Kellogg School of Management
John Wiley & Sons, Inc.
Copyright # 2010 by Mark Jeffery. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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