Devry Busn 319 Quiz Week 2 – Latest

DeVry BUSN 319 Quiz Week 2 – Latest

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DeVry BUSN 319 Quiz Week 2 - Latest

1. (TCO 1) 3M inventor David Windorski's challenge was to design new products for college students. The first step in solving this challenge was to (Points : 3)

satisfy students’ studying needs.

advertise the new products he had invented.

use word of mouth to tell college students about his ideas.

discover students’ studying needs.

ask 3M to support him while he pursued his new ideas.

Question 2.2. (TCO 1) The Daniels College of Business at the University of Denver offers an outstanding business school education. Cali pays the tuition to attend Daniels and earns her MBA with a concentration in supply chain management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange? (Points : 3)

No, because the university is a private one

Yes, because the university is profitable

Yes, because paying tuition was exchanged for knowledge that directly led to Cali’s fulfilling new job

No, because money was exchanged

No, because the school did not provide Cali with a product

Question 3.3. (TCO 1) The first objective in marketing is to (Points : 3)

discover the needs of prospective consumers.

discover the needs of competitors.

discover the needs of sellers.

satisfy the needs of regulators.

satisfy the desires of various segments.

Question 4.4. (TCO 6) Which of the following would be the best target market for tickets to the home games of the Indianapolis Colts professional football team? (Points : 3)

All people in the Indianapolis area

All people in the United States

All men in the United States

People in the Indianapolis area with an interest in professional football...