Submitted by: Submitted by Justinosbo
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Words: 23148
Pages: 93
Category: Business and Industry
Date Submitted: 11/16/2015 10:55 AM
Chapter 01
What Is Strategy, and Why Is It Important?
Multiple Choice Questions
1. | Keeping in mind Apple's competitive advantage, which of the following products was introduced by Apple in 2007?
A. | iPad |
B. | iPhone |
C. | iPod |
D. | iTunes |
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2. | _____ is best described as an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage.
A. | Supply chain management |
B. | Integrated technology management |
C. | Strategic management |
D. | Inventory management |
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3. | _____ is best described as a set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors.
A. | Behavior modification |
B. | Strategy |
C. | Credo |
D. | Competency management |
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4. | Which of the following stages of the strategic management process involves an evaluation of a firm's external and internal environments?
A. | Strategy analysis |
B. | Strategy implementation |
C. | Strategy formulation |
D. | Strategy control |
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5. | In _____, a firm frames a guiding policy to address the competitive challenge.
A. | strategy control |
B. | strategy implementation |
C. | strategy formulation |
D. | strategy analysis |
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6. | Through _____, a firm puts its guiding policy into practice by employing a set of coherent actions.
A. | strategy control |
B. | strategy implementation |
C. | strategy formulation |
D. | strategy analysis |
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7. | A firm that achieves superior performance relative to other firms in the same industry or the industry average has a(n) _____.
A. | competitive advantage |
B. | balanced scorecard |
C. | power position |
D. | equity leverage |
|
8. | Cadia Foods Inc. was the first company to start selling energy drinks in its country—a product that gained popularity among diverse groups. Soon, other...