Time Saver

Company G

1-Year Marketing Plan

Student Name: Stephanie Flores

Student ID:

Date: June 14, 2015

Student Mentor Name: Susan Tarpen

Table of Contents

Introduction 3

Product Description and Classification 3

Product Support of Mission Statement……………………………………………………………………………………………….….3

Consumer Product Classification 3

Target Market 3

Competitive Situation Analysis 3

Analysis of Competition using Porter’s Five Forces Model 3

SWOT Analysis 4

Strengths and Core Competencies 5

Weaknesses 5

Opportunities 5

Threats 5

Market Objectives 6

Product Objective 6

Price Objective 6

Place Objective 6

Promotion Objective 6

Marketing Strategies and Implementation 7

Product Strategies 7

Price Strategies 7

Place Strategies 7

Promotion Strategies 7

Explanation of Strategies………………………..……………………………………………………………………………………………….7

Implementation Plan 7

Product Tactics 8

Price Tactics 8

Place Tactics 8

Promotion Tactics 8

Monitoring Procedures 8

Introduction

Company G is an organization that prides itself in offering top of the line washer and dryer appliances. It’s our desire to make our consumer’ lives easier. Our latest product is the Stackable Time Saver, a product that will continue to meet and likely exceed the expectation of our consumers.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Stackable Time Saver supports Company G’s mission statement by providing an innovative and productive way to wash and dry laundry.

Our new Stackable Time Saver will allow consumers to have a washer and dryer all in one. Ever wake up in the morning to find out that your kids or spouse left a load of laundry in the washer? Or have you had to stay up late to make sure you put the clothes into the dryer? The Stackable Time Saver will wash the load of laundry and send the laundry directly to the dryer without you having to get up. How does it work? Once...