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Company G

1-Year Marketing Plan

Student Name: Jenna Skinner

Student ID: 000413341

Date: November 1, 2015

Student Mentor Name: Andrew Sargent

Table of Contents

Introduction 3

Product Description and Classification 3

Product Support of Mission Statement……………………………………………………………………………………………….….3

Consumer Product Classification 4

Target Market 4

Competitive Situation Analysis 4

Analysis of Competition using Porter’s Five Forces Model 4

SWOT Analysis 6

Strengths and Core Competencies 6

Weaknesses 7

Opportunities 7

Threats 7

Market Objectives 8

Product Objective 8

Price Objective 8

Place Objective 8

Promotion Objective 8

Marketing Strategies and Implementation 8

Product Strategies 8

Price Strategies 9

Place Strategies 9

Promotion Strategies 9

Explanation of Strategies………………………..……………………………………………………………………………………………….9

Implementation Plan 10

Product Tactics 10

Price Tactics 10

Place Tactics 10

Promotion Tactics 11

Monitoring Procedures 11

Introduction

Company G is a well-known, competitive company within the electronics market. We continue to develop our line of small appliances that push the boundaries in ways the industry has not seen before. While being innovative in our ideas and products, we also pride ourselves on being a sustainable, highly productive company that leaves a minimal environmental footprint. This makes Company G stand apart from the competition, in addition to an excellent branding and marketing concept; our products are easily recognizable and beloved in our market.

Product Description and Classification

Product Description and Support of the Mission

Company G Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”

Company G is proud to announce the newest product in our line, the Fresh Helper. Designed with the health conscious, budget-minded, and busy working class in mind, the Fresh Helper is a counter-top, programmable produce crisper. The...