Waqas

Mission

“Vitality is at the heart of everything we do. It's in our brands, our people and our approach to business.”

Vision

The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there:

* We work to create a better future every day

* We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

* We will inspire people to take small everyday actions that can add up to a big difference for the world.

* We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

EXECUTIVE SUMMARY

Firstly,I am thankful to Allah Almighty, for giving us courage at each and every step of our lives, and especially in making this report. I have been given topic “Marketing Management of the Walls Ice cream company towards its Product”. During tour assignment, i conducted an understanding of the existing Marketing concepts, procedures; plan of Walls Company of launching their Products and detailed Marketing plan and process is submitted as under. I performed our research on the Wall’s Product launching, Marketing and distribution processes with the objective of evaluating the overall process for various functions and performed procedures as communicated by and in accordance with the guidance provided by our teacher. This report contains detail of marketing process that i identified while performing research along with their effects and belongings. The report has been discussed and agreed with the respective Group members. We analyzed the existing process to obtain a better understanding of the company’s marketing process for a better understating of our subject

WALL'S PAKISTAN

In 1993 Lever Brothers formulated a team to search for new business potential in Pakistan. The team concluded that there is a lot of potential in ice-cream...