Logos, Pathos, Ethos

The Real Cola

Naim Musa

Prof. Montero

Enc-1101

15 October 2015

Final Paper 3

Pepsi is a soft drink manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1880s by pharmacist Caleb Bradham in New Bern, North Carolina. There have been many Pepsi variants produced over the years since 1898. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. Currently, as of June 2009, Pepsi Wild Cherry is the only product left in the 2003 Pepsi design; Pepsi ONE presumably is no longer made and replaced with Pepsi Max. Many countries continue to use the old design on all Pepsi packaging.

The drink Pepsi was first introduced as "Brad's Drink” in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi Cola in 1898, named after the digestive enzyme pepsin and kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink, refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesigned since the original design of 1905.

The Pepsi-Cola company entered bankruptcy in 1931, during the Great Depression, mainly due to financial losses due to the collapse in sugar prices as a result of World War 1. Company and trademark was sold to Roy C. Megargel. Under Margargel’s ownership the company was...