Consumer and Market Insights: Prepared Meals Market in the Uk

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The market for Prepared Meals in the UK is growing because of continued demand for the best convenience, value for money, consumer demand for variety in their diets, and the fragmentation of traditional meal time occasions of consumers. These issues, are driving Prepared Meals consumption in the UK with moderate sustainable growth which is expected to continue in the foreseeable future.

Key Findings

The UK is the one of largest Prepared Meals market in volume terms. This can be attributed to the convenience, quality and variety of Prepared Meals.

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Increasing employment, longer working hours, more shift work and busier schedules are making UK consumers more dependent on convenient, easy and quick food occasions.

Changing household structures with more single person households, adults living with their parents for longer and the decline of the nuclear family means meal times have become more fragmented and more consumers find Prepared Meals essential.

Synopsis

The Consumer and Market Insights: Prepared Meals Market in the UK report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a...