China Mobile Broadband Bundles Industry 2015 Size and Share, Growth, Market Price, Analysis, Forecast and Overview

Hexa Reports

Market Research Reports and Insightful Company Profiles

China: Amid Rising Competitive Pressures and Lower

Prices, Operators Turn to Fixed and Mobile

Broadband Bundles 2015 Market Size and Share,

Growth, Market Price, Analysis, Forecast and

Overview

Mobile data services will be the most important growth driver, generating $9.1bn more revenue in 2015

than in 2014. Operators' focus on offering bundled services, diversified handset models and low 4G data

tariffs will be the main factors driving growth of mobile data services in China over the forecast period.

The top two operators, China Mobile and China Telecom, together will account for 71.3% of overall

service revenue in 2015. Operators are focusing on launching integrated services combining fixed and

mobile access to deliver higher-quality services to increase customer adoption and mitigate price

reductions mandated by the regulator.

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Key Findings

- China is the largest telecom services market in Asia Pacific region, with estimated revenue of

US$190.0bn, or 1.7% of nominal GDP in 2015.

- Pyramid Research expects telecom service revenue to reach $241.2bn in 2020 (4.9% CAGR) driven by

operators' investments in network expansions and 4.5/5G technology development.

- The revenue mix will continue to be dominated by mobile services due to on-going investments in 4G

network rollouts.

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- We project 3G subscriptions to decline due to increased customer migration to 4G networks as

operators invest in LTE coverage and capacity expansion. LTE subscriptions will reach 1.2bn by year-end

2020, 79% of total mobile subscriptions in China.

Table Of Content

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory...