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Subject: E-Commerce

Assignment # 01

Submitted to: MUHAMMAD TARIQ ZAFAR CHISHTY

Submitted by: Ayesha Aslam

Sp14-BBS001

Beenish Nissa

SP14-BBS-007

Business Model

Business name: Fashion Craze

Customers

Kids, teenagers, young, middle and old age women

Products

* Ladies Accessories – Jewelry

Gurati\

Product configuration

* Sizes – Kids, Teenagers and Ladies.

* Style – Casual Wear, Office Wear, Party Wear, Religious Wear.

* Design – Tight, Plaid, Short sleeve, Long sleeve, Sleeveless, Short, Long.

* Material – Cotton, Silk, velvet ……etc.

Market

* Segments

* For both middle and high class peoples

* Location

* Local market

* Aslam market

Business process

Currently we are buying readymade items from.

* Gul Ahmad

* Ittehad

* Al-Karam

* Nishat

* Chen One

Resources

* Human resources

* Executives, managers, sales managers, experts, sales persons etc

* Physical resources

* Store, etc.

* Intellectual resources

* New technology

Competition

Who are our challengers offering dresses for ladies?, Seasonal breakthroughs for New Year and other festivals as a defensive strategy.

* Competitors

* House of Fashion

* Fashion Store

* Virsa House

* Khaadi

* Partners

* Nishat Linen

* Chen One

Competitive advantage

Use of social network for online transaction

Online shop and order at @fashioncraze.pk.com and also on Facebook @m.facebook.com/fashioncraze.pk

Strengths

* Location

* Location will enable the company to cover a large segment of market....