Green Case

1.What factors contributed to Andrew Kellar starting the biodiesel business? Were you surprised at the reasons that he gave for starting this business? Do you think his decision to start the business was wise? Why or why not?

There were a lot of factors that contributed to Andrew Kellar starting the biodiesel business. The first reason is Andrew Kellar’s passion and concern for the environment. The second reason is he with his love for the outdoors, because increasingly concerned about the negative environmental impact of his company’s use of diesel. Because this concern led he to investigate alternatives. Another reason is he had heard of some person collecting grease from McDonald’s or other fast food restaurants and then using it to power their motor vehicles, so he has a idea is if there was a biofuel alternative to power. But his personal reasons were surprised for me. This reason is Andrew’s and his wife received a phone call start, his new parenting role and responsibility got him to think about how he could positively impact society and the earth and also how he was going to help support the three new children additions to the family. I think his decision to start the business was wise, because I identified an opportunity, I think the market was not being filled, the Andrew Kellar developing the biodiesel business can to meet that opportunity. This business was to impact the Earth in a appositive way, and it is sustainable development is a good idea. His biodiesel business can provide a greener alternative to home heating and fueling. It will be very popular.

4. What similarities do you think a sustainable business start-up shares with a “normal business” start-up? What differences do you think there are? Give an example of a business challenge that both Simply Green and a conventional fuel dealer share. Give an example of a business challenge that was unique to Simply Green and would not have affected a conventional fuel dealer from the...