Camelbak Report

They’ve Got Your Bak

They’ve Got Your Bak

Daniel Flores

Marketing OAD-31863

September 11, 2010

They’ve Got Your Bak

Discuss how business relationships and strategic partnerships have helped to increase the value of Camelbak’s products and the business itself.

Since its beginning, Camelpak has had an accurate target market. Anyone who wishes to have water with them at all times will greatly benefit in purchasing a Camelbak hydration device. The first major target market of the Camelbak was the bicycle scene. When riding a bike, using the Camelbak omits the need to stop and take a water break. It may seem minute, but to a biker it is important to stay hydrated while keeping a fast and continuous pace.

Once the Camelpak flooded the bike market, it got the attention of the military. Now the military branches are the largest customers of Camelpaks. Camelpak had definitely become a household name when it comes to hydration devices, as Shawn Cullen stated, “Everyone calls a hydration system a Camelbak”.

What types of business market customers does Camelbak sell to?

Camelbak is a true business success story. The Camelbak was designed to meet a need of hydration while in transit. The first design was used to remove the need for a water break while riding bikes. With that, it is marketed to the person that is on the run, such as runners, bicyclists, police patrol officers, and soldiers. Anyone who finds themselves moving a lot and expressing energy that causes thirst can greatly benefit from the Camelpak hydration device.

Review the types of demands that most influence business markets. Which ones do you think are most important for Camelbak to consider in its marketing strategy? Why?

There are many different types of demands that influence business markets. The beginning demands are usually needs for people such as food, water, and shelter. After these, wants come into play. This is where...