Apple Case Study

Writing Assignments:Week 2

Writing Assignments:Week 2

1. How does Apple compete in the PC market? How has its strategy evolved with the changing industry dynamics?

Apple competes very well, obviously, in the PC market. It’s just like the commercial says, “It just works.” If someone gave you product A&B and said ultimately both products will yield the same result but one is more “user friendly” and known as the “ultimate all-in-one machine” youre very likely to choose that one. Not just be the description but it makes you feel like you’re making a smart decision along with everyone else who decides to purchase the device. Here is a way that Apple’s strategy has changed because of the market but also industry dynamics: “In 2001, marking Apple’s 25th anniversary, Jobs presented his vision for the Macintosh in what he called the “digital hub.” He believed that the Macintosh had a real advantage for consumers who were becoming entrenched in a digital lifestyle, using digital cameras, portable music players, and digital camcorders, not to mention mobile phones. The Mac could be the preferred “hub” to control, integrate, and add value to these devices. Jobs viewed Apple’s control of both hardware and software, one of the very few remaining in the PC industry, as a unique strength.”

2. Assess Apple’s competitive position in MP3 players and smartphones? What threats do you see?

Apples competitive footprint in the MP3 players and smartphones is a HUGE one. I say this because Apple is not only fully aware of other companies’ moves but also who their suppliers are. This gives Apple an edge because they can set up contracts with certain contractors and not allow other companies to buy product. This allows Apple to have materials and products not available to everyone in the specific arena. Apple also introduced the iPhone in a period of time people were using flips phones and other 2-way devices. The most unique and riskiest move I saw was that Apple had...