Mgt 195 Term Paper Strategic Planning at the Chronicle Gazette

MGT 195 Term Paper Strategic Planning At The Chronicle Gazette

https://hwguiders.com/downloads/mgt-195-term-paper-strategic-planning-at-the-chronicle-gazette/

MGT 195 Term Paper Strategic Planning At The Chronicle Gazette

Introduction: Problems in Publishing:

All businesses must be concerned with the rapid pace of change we face today.

No company is secure, not even the largest and most profitable. Coping with

change has been a business concern since people began doing business. Recall

how the arrival of automobiles put buggy whip manufacturers out of business.

Todays pace of change is unprecedented. Consider what has happened in the

retailing arena. Online retail sales went from nearly nothing in the mid-1990s to a

projected $242 billion in 2010. Traditional retailing stores have been heavily

affected. eBay has become a retailing behemoth enabling individuals to buy and

sell goods online with total annual sales in the billions of dollars.

Or consider the fate of many dot-coms. One of the most spectacular dot-com

stories the rise and fall of AOL illustrates how technology (telephone-based

online computing) created a huge success story, and how technology (Internet

email) led to a reversal of this success.

A major goal of strategic planning is to anticipate environmental changes

(economic, business, political, governmental, social) and prepare the

organization for dealing with them. Clearly, in this age of rapid change, all

business entities should engage in some measure of strategic planning. Without

it, they will have difficulty negotiating todays turbulent business environment.

One industry that is currently suffering the destabilizing consequences of the

Internet revolution is the publishing industry. Included here are textbook

publishers, trade book publishers, newspaper publishers, and magazine

publishers. All publishers are facing serious challenges. Revenues are down

across the board. If these challenges are not handled...