Zoom Car

Zoomcar new strategy

The organized car rental market in India is still in a very nascent stage. There are enormous opportunities for car rental companies to cash in this potential as well as growing market. As compared to the neighboring country China , which has a self driven car rental vehicles market of around Two hundred thousands (200,000) cars compared to India’s 2,000 cars. The present market for India stands at around 4 billion dollars (http://economictimes.indiatimes.com/industry/auto/automobiles/car-rental-services-like-micar-zoom-car-carzonrent-bet-big-on-india-roadblocks-ahead/articleshow/38689909.cms?intenttarget=no) , which has the potential to grow at a rate of 30 to 40 percent per year.

Zoom cars is one of the pioneer of self-driven car rental business in India which was established in 2013 and now enjoys a market share of around 60%. Zoom cars was a brainchild of two American David Back and Greg Morgan who realized the potential of the car rental market in India and tried to fill that huge void by starting up this company in Bangalore.

Though the market is in the early stage and the ease of entering to this business is comparatively easy, there has been a flood of new entrants in the market. Zoom cars now posses a fleet of 1600 cars and operating in 6 cities (Mumbai, Delhi Ncr, Pune, Bangalore, Hyderabad, Chennai) with 250 pick up points. The business is growing and the company has been able to rope in few more investors in recent months but to have a sustainable growth the company needs to look for new strategy and options. Big car rental companies like Carzonrent, Avis are very close to snatch the market share from Zoom cars if they do not act quickly on a new strategy. Carzonrent has a fleet of 7000 cars but with mainly drivers and is ready with its self-drive car rental subsidiary Myles cars.

In this marketing plan we are proposing a new strategy and tactics for Zoom cars so that they can sustain their growth increase their profit and...