Imc Plan

BATTLEFIELD PAINTBALL

IMC PLAN

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INTEGRATED MARKETING COMMUNICATIONS PLAN

Table of Contents

Executive Summary ...................................................................................................................................... 3

Situational Analysis ...................................................................................................................................... 3

Headlines................................................................................................................................................... 3

SWOT Analysis........................................................................................................................................... 4

Promotional Opportunity Analysis .............................................................................................................. 4

Communications Market Analysis............................................................................................................. 5

Competitive Analysis ................................................................................................................................. 5

Opportunity Analysis................................................................................................................................. 5

Target Market Analysis ............................................................................................................................. 6

Corporate Strategies .................................................................................................................................... 6

Corporate Image Strategy ......................................................................................................................... 6

Brand Positioning Strategy........................................................................................................................ 6

Public Relations...