Market Report on Global and China Animation Industry 2015

Nov., 25, 2015, Mumbai, India: Market Reports on China presents the report, on “Market Report on Global and China Animation Industry 2015”. Chinese animation industry has maintained the momentum of robust growth from 2014 on, thanks to the government's supportive policies on animation industry and booming Internet-based new media distribution channels.

Chinese animation industry has maintained the momentum of robust growth from 2014 on, thanks to the government's supportive policies on animation industry and booming Internet-based new media distribution channels. "http://www.marketreportsonchina.com/technology-media-market-research-reports-14286/global-china-animation.html" In 2014, the total output value of Chinas animation industry exceeded RMB100 billion, up 14.84% from a year earlier.

The animation industry of China characterizes the following during 2014-2015:

The production of animation declined, but box-office earnings of animated movies kept going up. In 2014, China produced 138,579 minutes of domestic TV cartoons, down 32.31% year on year, the lowest level since 2009 and only half of the peak in 2011. There are two main reasons: 1) Fierce market competition resulted in slim profits for some animation firms to stay afloat. 2) Proposal for animation production transiting from quantity to quality put forward in the 12th Five-Year Plan (2011-2015) promoted local authorities to optimize their support schemes.

In 2014, a total of 45 animated movies were released in Chinese mainland theatres, generating total box office of nearly RMB3 billion, including about RMB1.9 billion contributed by 17 imported animated movies and RMB1.06 billion by 28 domestic ones.

The rise and prosperity of new media channels represented by mobile Internet and smart TV fueled the development of animation industry. The influence of Internet on the animation industry is reflected in the following three aspects: 1) New media channels are more demanding on the segmentation of...