Submitted by: Submitted by iicleii
Views: 10
Words: 1266
Pages: 6
Category: Business and Industry
Date Submitted: 11/25/2015 01:18 PM
neural template for a TEMPLATE FOR CASE WRITE-UP
Prepared by: Dr. Kamel El Hedhli
Student teams (5 students per team) will be assigned cases where each team is required to
prepare a formal analysis (report) for each case. Case analyses are required at the
beginning of the class period on the assigned date. You should submit a hard copy as well
as a soft copy.
The groups’ task is to assume that they are hired as consultants and must propose a
feasible solution (e.g., a thorough analysis and recommendations) to the marketing
problem posed in the case. Thus, the cases will be evaluated as if you are in a work
situation and have been given the responsibility by senior management.
I am providing you with the template listed below likely to help you in preparing your
case write-up. Nevertheless, you are free to adopt any report format that meshes the
nature of the case at hand.
Section
Title Page
Table of Contents
Executive
Summary
Introduction and
Problem/Issue
Identification
External Analysis
Contents
Title of case, date, team member names and student ID numbers.
Major sections of paper, exhibits, appendices with titles
One page summary of the analysis and recommendations.
State the main issues of the case (omit descriptive details). This
may take the form of a problem statement, but it may be a statement
of a marketing opportunity to which the firm may be able to react.
Distinguish between the issues as seen by the “actors” in the case
and additional issues perceived by you. This section gives the case
report focus. All following sections should then be analyzed in
terms of what it means to the problem at hand.
This analysis consists of analyzing the external environment of the
company (competitors, social, technological, regulations, etc.). The
purpose is to identify the key opportunities and threats in the
environment.
They are external to a firm and are not completely controllable.
They may be trends to be embraced or...