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Category: Business and Industry
Date Submitted: 11/26/2015 12:44 PM
CASE 2: CONNECTED CARS – A REALITY?
MIHIR SANGODKAR
PULKIT AGARWAL
AISHWARY KUMAR GUPTA
XLRI JAMSHEDPUR
Executive Summary:
To completely envisage the opportunities presented by the constantly mutating consumer demand and technological
growth, automakers and mobile operators need to iteratively re-valuate the business models for connected car
services. The connected car market is complex and is still building its prospective customer base. This requires
innovative solutions that iteratively configure supply methodology, bundling of services and delivery channels. For
these new models to succeed, mobile operators and automakers need to cooperate and develop strategic
partnerships.
The prospective utilization of connected cars depends on the effectiveness of smart mobility and connectivity
solutions. Mobile operators could help promote demand for telematics through:
1. Platform for deployment of innovative automotive solutions.
2. Optimization of connectivity services for tethering and mobile integration.
3. Business models propagating the theme of “everything connected”.
Connected Car Services envelopes the following domains:
1.
2.
3.
4.
5.
To Cloud
To Personal Devices
To Infrastructure
Car to Car
Within Car
CarIQ attempts to bring a revolutionary integrated smart mobility solution in India that will help the prospective
customer connect to services, infrastructure, cloud and personal devices. The definition of the value proposition for
the product begins with a thorough understanding of customer needs, so as to target the services to meet those
needs.
Identify Customer Match Solutions to
Needs
the needs
Balancing value/
cost
Select Appropriate
Business Models
Leverage Strategic
Partnerships to
achieve the same
As an early entrant into the connected cars market in India, CarIQ needs a bundled service that exceeds customer
expectations in its nascent stage. We aim at developing a product specification...