Alma

ALMA ELECTRONICS: I’ll Dream of You

FACTS

Mr. Andy Mallari opened a small shop selling transistor radios and other electronic parts in Cabanatuan City in 1979. His business grew and by 1990 he was able to save money and purchased a 300 square meter lot and built a two-storey building. He expanded his business in other big towns of San Jose City, Gapan and Guimba in which his current operations cover sales and repair. By this time he employs five salesladies in Cabanatuan and six technicians. Mr. Mallari’s perspective has changed drastically after he met his former classmate Estelito Chan who now has a well-established appliance assembly plant in Manila. He said that he didn’t start big but rather as a subcontractor for a large assembly plant until he was able to establish his own factory. Mr. Mallari has three sons, all belonging to the top ten in their respective classes. His oldest is about ready to enter college and is thinking of sending him to an engineering school. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant. ISSUE/PROBLEM Mr. Andy Mallari wants to achieve his dream of establishing his own company and he wants to use his sons in achieving that dream. There are many ways of doing this and one of which is through their education. Finding the best institution and course related to his business for his sons would be one step closer in achieving that goal.

OBJECTIVES

1. What are the different aspects of Mr. Mallari’s dream business and what are the kinds of work needed for each aspect?

2. What are Mr. Mallari’s children’s interest and how would these interests be related to his dream business?

3. What college courses would be suitable for both parties?

SOLUTION/RECOMMENDATION

1. Mr. Mallari should know the different aspects of his dream business whether if it is in administrative, production or sales for example. After knowing what part of his business needed development, he should...