Cibc Swot

CIBC SWOT

From the previous Internal and external analysis’s that were conducted and the tools used to do so it is visible that there are many different potential future scenarios that face CIBC in its business practices in the future. These scenarios can be grouped into four distinctive groups, for our purposes we will use the terms strengths, weaknesses, opportunities and threats. These categories create a specific place to lay the scenario based on how favorable the outcome is for CIBC and its ability to grow as a business. Strengths are things the company already does well and will continue to do well where weaknesses are its counterpart being things the company knows it needs to improve on. Opportunities are things the company could start to do or do better that would create advantages even if just in the short term for CIBC and threats are things competitors can use to gain an advantage onto CIBC.

STRENGTHS | WEAKNESSES |

* Named as a top 3 bank in the world and strongest in Canada/North America * 44,000 + Employees * 5th Largest bank in Canada * Strong P/E ratios and Payout Ratios compared to industry * Good brand recognition domestically * Loyal base of customers * Highly Diversified employees | -On the outside of the “big” Canadian banks as it rounds out the big 5 in size- Less retail clients than other 4 “big 5 banks”-Retail banking generates 80% of CIBC’s revenue, low diversification increases business risk. |

OPPORTUNITIES | THREATS |

-Exporting the Canadian banking image- Aging population in Canada, opportunity for retirement services-Exporting the recognizable, stable Canadian banking image internationally -Increasingly connected world making less need for branches-Government monetary policy | -Government regulation and intervention- Canadian tax rates are substantial making true profit harder to obtain-Increasingly connected world making less need for branches-Shrinking % of deposits and loans amongst domestic Canadian...