Cross Culture in Ikea

1.0 Summary

This report is a research about the IKEA company want enters into china local market. Based on the information, some situation analysis shows that the culture differences between eastern and western will affect the organization structure and employee performance in the organizations. According to the policy of the local government and people as consumer or workforce in the workplace, the management of the organization and company operating style will be much different from other part of the world.

Base on facts, we analyzed the situations and the culture influence, and then get some solutions may help us to choose appropriate employees. Also help us to set a new business structure and management to offer high performance by the organization.

2.0 Introduction

IKEA was a furniture retailer which been created in 1943, the purpose of IKEA was creating better life style for the customers. It has been developed for many years to create a strong organizational culture for IKEA. Now it has become a global business organization in the world and there are some problems exist in IKEA’s management for its employees in different area. Because there are 120,000 employees from 67 countries, they have lots of different life styles and they have their own culture. While people come from different countries with different culture they may have some problem occur during their career. For the managers of the IKEA store in different area of the world, it has two major tasks for those managers to work out, first is how could managers solve the problems between employees and manage different nationality employees to do better corporation when they work together and help them get high performance in their works. Second is to identify the local customer’s preference and whether our products or services match the local customer’s needs.

If we are going enter the local market in china, we have many works to prepare before entering the local market. It is...